Our name recognition at the time was about 2%. I began to understand the challenge for him. Go with the safe choice. What remained to be seen, however, was whether we would achieve our business goals. But although I was excited about the notion of synergy and consistent global branding, our Japanese marketing director was not. If it went badly, I was just going to pull it. A movie phrases and sayings search engine.
In praise of Andrew Bergman! We had a dilemma: Should we go with a commercial so bold—or with the gentle Ray Romano commercial that performed much better than our traditional ads? Also, King Kong goes to Japan, Andrew Wyeth inspires Charles M. Captain Stubing himself, actor Gavin MacLeod climbs aboard the Amazing Colossal Podcast for a fun-filled conversation about paying dues, playing bad guys, crushing on Marilyn Monroe, acting with and without a hairpiece and sharing a years-long friendship with the late, great Ted Knight. Various versions of the jingle from the commercials became the number one downloaded cell-phone ringtone in Japan. Abusing this feature is also a violation of the Community Guidelines, so don't do it. Our first day on the air, we had more visits to our website than in the entire year before.
All the sounds retain their original copyright as owned by their respective movie production companies. By early November 2009 that number had reached 200,000. Aflac had been in Japan since 1974, and we were one of the most profitable companies operating there. The songs of Shel Silverstein! So, how committed am I to the Aflac Duck? Within weeks we were getting requests for a stuffed-animal version of the duck. I considered it a bird in the hand. That question was answered swiftly: In the first year our sales in the United States were up by 29%; in three years they had doubled. Nearly a decade later it was still below 10%.
All the movie sound clips on this site are just short samples from the original sources, in mp3, wav or other popular audio formats. The duck has 165,000 Facebook fans in the United States. A giant plush version of Maneki Neko Duck toured the country by bus, drawing crowds as big as 20,000 in city after city. But it stuck in my mind. The inventiveness of Ernie Kovacs! Samples do not exceed 10 seconds or less than 1% of the length of the original movie, which is shorter. I watched it myself, over and over, still not sure if this would work. Report this video as inappropriatePlease select the category that most closely reflects your concern about this download, so that we can review it and determine if it violates our Community Guidelines or isn't appropriate for all viewers.
The cat duck has become so popular that our newest commercial was voted number one in Japan. A Duck in the Hand? In six years only one of our commercials had earned a 12. With some trepidation, we agreed to let the agency test the commercial, along with some other concepts, to determine which of them was the most memorable. Photo credit: John Madere Award-winning designer, author and pop culture historian Chip Kidd joins Gilbert and Frank for a lively and educational! I paid almost no attention to what anyone was talking about that afternoon; I was just watching to see if ducks were left on the tables. I knew we had a winner and we had to play it for all it was worth. We had to fly in several people from our U.
The strange death of Jack Cole! In the late 1990s, we thought it was time for some new television advertisements, so we invited several agencies to pitch us at the same time in a creative shoot-out. So the Japanese duck interacts with people. It reminded me of how, when I was first interviewed in Japan about our commercials, people asked me repeatedly to explain why we had picked a duck. But no one got it. Following our lead in the United States—where the duck has a Twitter account and 165,000 Facebook fans, and YouTube is filled with parodies of Aflac commercials—Aflac Japan started marketing to the social media and created a website that allows people to rework the song the duck sings in Japanese commercials. But the marketing director felt no burning need to change his strategy. The brilliance of Blake Edwards! If I see a duck tie in a store, I buy it in every color.
People thought the duck was yelling at them. By the end of the event, they were all gone. Today we insure one out of every four Japanese households and are the leading insurance company measured by number of policies in force. Miraculously, angels must have come down and spoken to him, because lo and behold, he decided it might be a good idea to try the duck. We were sponsoring an event at Disney Studios in connection with the Democratic National Convention in Los Angeles.
So it was a great slot for us to gain maximum saturation. Photo by the super talented David Simon! In the Kaplan Thaler testing, one of the highest-scoring concepts featured the actor Ray Romano, whose hit television show, , was then at the height of its popularity. For a year and a half, I let my idea go. I spotted the head of Disney Studios with a bulge under his jacket. So I stopped telling people.
Well, in aid of branding, I wear only ties that have ducks on them. And Gavin and Tony Curtis share a donut! The Aflac Duck is a rock star in Japan. So we used a softer voice. We had to do something dramatic. We took that title from Nippon Life, which had held it for more than 100 years.
But that darn Aflac Duck scored a 27. And in the United States, people identify with the boisterous Aflac Duck who struggles to be heard. Recently, when I was talking to our executives in the United States, I described how the duck had morphed into a cat duck to introduce a new product in Japan. But I want to take one home to my kids. The top two agencies were allowed to submit five ads each for testing. Although the Aflac Duck had become integral to who we were in the United States, he could not imagine that a white duck would sell insurance in Japan. So rather than try a brand-new name, we decided to go with our acronym, Aflac.